Gucci

Brief

We were approached to produce Gucci Group’s inaugural christmas celebration. The venue was to have a raw industrial feel and could accommodate Sculptivate’s Karavanaoke.

Response

Massive found a disused dairy in Bloomsbury and transformed it into a contemporary event space for the evening. Around the dairy the walls were masked by backlit link structures, which also created lounge style seating booths. Food was a mixture of immaculate canapes and Assaggi, along with a bar dedicated to Sashimi prepared to order. Part of the dairy was the old cold room, which was blacked out and used as a boite de nuit with mirror black dancefloor and minimalist high tech lighting. Eclectic dance tunes were supplied by DJ Sam Young.

As always Karavanaoke didn’t fail to entertain.

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